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Novo Nordisk aired its first Big Game commercial for Wegovy, featuring celebrities like Kenan Thompson and DJ Khaled Ro ran streaming and digital campaigns during the same period, starring Serena Williams, who shared her experience with GLP-1 treatment to connect with mainstream audiences Historically, pharmaceutical marketing focused on clinical communications, doctor outreach, and niche audiences

Within 48 hours, multiple Indian companies launched cheaper versions

Researchers examined data from more than 9,000 patients, sharing their findings at SCAI 2025.

Methods We combined data from several Swedish Registers and identified patients with incident type 2 diabetes being treated with GLP-1 RAs between 2006 and 2015, and matched them to diabetic patients who did not use GLP-1 RAs as the comparisons

In this article we look at the history of GLP-1 receptor agonists, how they work, and the impact of them going viral as 'miracle treatments'.