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Women didnt want to be afraid to show the pack they were smoking, they wanted to be able to express their own personal chic style. Explore more great package design Get the latest on packaging design in your inbox:

Yes, significantly

Physical damage, misuse, and general wear and tear are not covered

The products are made of organic and natural tobacco and do not contain many of the harmful chemicals of other brands

A near doubling in the smoking tax rate over the five years has coincided with a halving in revenue from the tax, from $14.3bn in 2020-21 to an expected $7.1bn this financial year