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Description
However, not to be washed away by the antismoking groups, Camel swiftly marketed that its cigarettes contained 28% less nicotine than the other four leading cigarette brands

Product Type: Original Print Ad

The company also encouraged doctors to recommend their brand of slow burning Camels to patients who needed to adjustment their smoking habits

The companys marketing tactics continued to prove successful, and soon Camel ranked first in sales, followed by Lucky Strike and Chesterfield

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